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luni, 23 ianuarie 2012

Top Stories from the last 24 hours


Hi Fellows,

These are the top stories from The Next Web over the last 24 hours.

See you at The Next Web Conference (April 26-27) in Amsterdam? We're taking it to the next level!

The Next Web






[Windmill Networking] The 10 Best Social Media Events to Attend in 2012

[Windmill Netwoking] Tomorrow: Twitter for Business Webinar
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January 23, 2011 - Windmill Networking Newsletter


 
Greetings

2012 has begun, and without a doubt Google+ is the talk of the town. While Facebook, Twitter, and LinkedIn continue to grow in size and importance, it is imperative that your business at least create a Business Page on Google+ for many reasons. I expect to see Google+ rise in users this year (last year I predicted 100 million by year end, and it is estimated that they are currently at 90+ million) as well as actual engagement as more an more G+ conversations appear in Google search results.

On the other hand, there is a new social networking website which is starting to gain some steam: Pinterest. I was skeptical about Pinterest, but after receiving an invite and trying it out, I can see how it is addicting and appealing to many. If you are looking to try it out and need an invite, please let me know by clicking here.

Finally, as social media for business becomes more known as merely "social business," I continue to ramp up the content on Windmill Networking by being host to a number of hand-picked bloggers that provide excellent content, insight, and perspective (if you want to be considered, please see below). In addition to the topics I mentioned before, I am happy to announce that I have signed on bloggers that will be providing guidance in these additional areas:
  • Social Media for the Hospitality Industry
  • Social Media for Startups
  • Social Media and Relationship Marketing
  • Google+
  • Social Media and Marketing Automation
  • Social Media MBA
  • Social Business Trends 
If you haven't visited the Windmill Networking blog recenty, you owe it to yourself to get reacquainted!

If you are interested in becoming a monthly blog contributor, please fill out the form here.
 

 
Top 10 Social Media Events to Attend in 2012

I often get asked by businesses and professionals what social media events they can attend to learn about cutting-edge tools, best practives, get up-to-speed, or network with their social media peers. I decided to, based on my own experience, provide everyone an authoritative list that I recommend you attend if you have the budget and time. A disclaimer to my global readers: Since I have yet to attend a social media conference outside of the US, I can only talk about my experience here, but please let me know which non-American social media events you recommend, and I will be happy to blog about them at a future date.
 
Please read the entire list of events here.



TOMORROW! Twitter for Business Webinar

A lot of you know that I have been spending time writing my 1st Twitter book, "Understanding, Leveraging and Maximizing Twitter." I am starting to preview content from that upcoming book in speeches nationwide, and now I am happy to announce a new dedicated Twitter for Business webinar TOMORROW on January 24, 2012.

How can a platform that is seemingly so simple be so confusing to many? Why are brands embracing Twitter and what are they doing with the platform?

For those who are still doubting why marketers should use Twitter, or those who want to know how to take their Twitter marketing to the next level, this webinar will provide insight and answers. I will provide a step-by-step guide to best maximize Twitter for business. In this 90 minute teleseminar you will learn:
  • What opportunities Twitter provides to business.
  • How Twitter is staring to permeate corporate organizations.
  • How to create a Twitter strategy.
  • How to integrate Twitter into your marketing mix.
  • Twitter business case studies and how they apply to your business.
  • Recommended Twitter tools to make your tweeting more efficient.
  • Everything you always wanted to know about hashtags, Twitter chats and how to gain more followers 

Please click here to find out more about and register for this webinar.



Free Book Samples
 
Maximizing LinkedIn for Sales and Social Media Marketing Book ImageIf you were a member of this list and were not able to download free samples of my two LinkedIn books, they are available for immediate download here by clicking the following links:

Maximizing LinkedIn for Sales and Social Media Marketing

Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn

 

 
Free Whitepapers & E-Books
A collection of resources recommended by Neal.

"The Definitive Guide to Integrating Social Media and Email"
The Definitive Guide to Integrating Social Media and Email, find out how to: Discover where your social media audience is, use social networks to grow your email list, use email to grow social followers and expand your reach, develop the right content approach for each channel, tie it all together for integrated campaigns, and monitor metrics and measure results. Start making email and social media complementary marketing channels, and boost your campaign ROI.

"Become A Social CMO. CMOs Must Experience Social Networking To Lead The Brand Experience"
CMOs indicate that, in the age of the customer, collaboration and influence through social networking will have the biggest impact on their organizations in the next three to five years. However, only 16% of CMOs think that it's necessary to become proficient at social media themselves to be successful leaders. Forrester believes that CMOs who personally participate in social media will be better at leading the new brand experience, and leading a new generation of cross-functional marketing organizations.

"How to Master Facebook Marketing in 10 Days"
Whether it's Facebook's complexity or simplicity that has you stymied, if you put in just a little effort-- for 10 days--you can boost your Facebook interactions by 10, 20, even 30 percent or more. In this eBook you'll learn how to: Evaluate successful Facebook pages, understand Facebook best practices, speak Facebook-ese, create custom Welcome Pages, create a content calendar, understand Edge Rank and the art of engagement, put on a show, create a contest, run a targeted ad campaign, and use Facebook's analytics package 'Insights.' Start garnering fans and customers who will spend real money as a result of your social marketing magic. 

Looking for more free resources?  Click here to find them!



10 January Social Media Reads
Some recent posts from the blogosphere that you want to make sure you check out for a balanced look at social media.
 
3 Reasons Gogle+ is Not a Social Network - Great post with some insghtful advice as to how we can better create our G+ strategy.

Google+ for SEO? Don't Focus on Your Brand Page! - Excellent advice on how to get better SEO with Google+, by encouraging others to share your content.

3 Metrics that will Change the Way You Market on Facebook - Just in case you didn't read this great Mashable post from Amy Porterfield, one of the emerging authorities on Facebook marketing.

Are We That Obsessed with Facebook? - An excellent infographic with a lot of tweetable data as to how we use Facebook.

Twitter Neards the 500 Million Mark, but How Many of them Have Flown the Coop? - Interesting analysis of the current state of Twitter, including insightful data.

50 Best Twitter Chats for Business Students - If you've never been on a Twitter chat, or are looking for new ones to try out, check out this comprehensive list.

40+ Social Media Dashboard Tools for Tracking Stuff - Looking for new social media tools to experiment with? Look no further!

Is Social Media a Waste of Time? - A great infographic with insightful data as to what we are all doing spending all of this time in social media.

SOPA Blackout: How to Backup Your Social Media Account Data - SOPA may be a thing of the past, but we should always be concerned about backing up our personal data on social media websites.

Twitter, Facebook, and the Social Media Lifecycle - Another excellent infographic, this time with great social media marketing data.



Thank you for making it to the bottom of this newsletter! If I can ever be of any help to you, do not hesitate to reach out to me!

Best regards,
Neal Schaffer
http://windmillnetworking.com
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AllFacebook: Zynga May Horn In On EA's Facebook Sports Game Turf

Daily AllFacebook Feed - Monday, January 23, 2012

Here's the latest from AllFacebook as of 4 p.m. ET. Visit AllFacebook throughout the day for breaking news and insider gossip.
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Social Media Marketing Boot Camp's getting rave reviews from its grads. Read for yourself.

Monday, January 23, 2012

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Zynga May Horn In On EA's Facebook Sports Game Turf

The recent acquisition of ZyngaSports.com by Facebook game developer Zynga may signal an attack on Electronic Arts, the leader in the sports game category. read more>>

Real Madrid Scores Third In Facebook Page Engagement

Real Madrid C.F. takes an explosive leap forward in page engagement, but it still cannot crack the tough barrier created by two dominating religious leaders. read more>>

Facebook COO Co-Chairs Davos World Economic Forum

Chief Operating Officer Sheryl Sandberg will co-chairthe World Economic Forum Annual Meeting in Davos, Switzerland, further cementing the company's place as a major player on the international stage. read more>>

jobs of the day

Social Media Strategist
Big River
Richmond, VA

Social Media Intern ($16/hr)
Babble Media, Inc.
New York, NY

Social Media Community Manager
The Cimarron Group
Hollywood, CA

'Facebook Newsroom' Web Addresses Acquired (Updated)

The social network registered three domain names based on the phrase Facebook Newsroom. read more>>

Amid Surging Volume, Facebook Consolidates Actions

With news feed updates poised to surge as users enable new open graph actions, Facebook has begun grouping together activities within the same application. read more>>

Anonymous Targets Facebook For A January 28 Attack

Hacktivist group Anonymous may have Facebook in its cross hairs for an attack at midnight January 28, no time zone specified. read more>>

mediabistro.com event


Socialize: Monetizing Social Media
January 27, 2012 | Toronto
Learn how to make money with social media, including social games, virtual goods, social mobile, and metrics. This event offers a high-level look at monetization methods being employed by organizations today to profit from the social web. Register now!



Facebook Asks Paul Ceglia For $84,000 In Legal Fees

As Paul Ceglia's attempt to claim half of Facebook continues to rapidly crumble, his financial obligations may rise just as quickly: The social network's lawyers are going after Ceglia for more than $84,000 in legal fees. read more>>

Facebook And Timelines.com Get 2013 Court Date, But...

The trademark suit filed by Timelines.com against Facebook, and the countersuit by the social network, are scheduled to go to trial sometime in 2013, but the two sides are still talking. read more>>

Help People Find You On Facebook Using Keywords

KissMetrics tells us how to use the right keywords so customers can find you on Facebooik. read more>>

mediabistro.com course


Job Search Boot Camp
January 31 - February 21, 2012 | Online
Get feedback on your resume, tips for updating your online brand, and advice for getting results from your network in our four-week online conference. Register now.



UPDATE: Facebook Spent A Record $1.35 Million Lobbying During 2011

Facebook is adding lots of new friends in Washington, D.C., if the company's fourth quarter lobbying report is any indication. read more>>

mediabistro.com course


Social Media Marketing Boot Camp
February 16 - April 5, 2012 | ONLINE
Create a social media strategy and learn from the biggest names in social media in this innovative online event and workshop. Speakers include Michael Brito (Edelman Digital), Morin Oluwole (Facebook), and Megan Berry (Klout). Learn more.



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[SocialMediaExaminer] Jan. 23, 2012, 26 Tips for Writing Great Blog Posts

Serving 126,000+ daily subscribers - Social Media Examiner
 

Fellows, in this issue...
 
Do you blog? Feel like you’re trying to reinvent the wheel time and again? Looking for some ideas to simply your content creation process? What follows are 26 tips, from A-Z, to help you create optimal blog posts every time you sit down to write. #1: Anatomically Correct A blog post contains several areas that [...] Read the rest of this article...
 
 
Free Webinar: Facebook 2012: What You Need to Know, w/ Mari Smith!
Mari Smith, co-author of Facebook Marketing leads a free webinar on how your business can best use Facebook for better visibility, leads and sales. During this webinar you'll learn how to be seen by your fans and the steps you need to take to succeed. Click here to for details.
 
 
Free Webinar: How to Master B2B Social Media Marketing
Kipp Bodnar, co-author of The B2B Social Media Book leads a free webinar on how to use social media to grow your B2B business. During this webinar you'll learn how to generate leads and grow sales with social media. Click here to for details.
 
 
Need exposure for your social media product or service?
 
Social Media Examiner accepts select advertising in our daily newsletter to our more than 126,000 email subscribers. For more details email ryan@socialmediaexaminer.com.
 
 
Social Media Examiner publishes a daily newsletter containing links to our daily posts and other relevant industry news. The content below our daily posts is brought to you by our sponsors.  If you are interested in advertising, email ryan@socialmediaexaminer.com

Starting in Feb... Small Biz Success Summit!
 
If your small business wants to use social media to grow in 2012, this event is for you. Sponsored by Social Media Examiner. Learn more.

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3 Sneaky Ways To Profit with Google Plus...

Hello

Ross here from Promoted Profits blog...

Part One -
-----------

Are you starting to LOVE Mondays now that I'm always bringing you
fresh new high quality blog posts?

You should, because we got another one hot of the Macbook.

http://promotedprofits.com/3-sneaky-marketing-tricks-to-profit-with-google-plus

AND

I'm just DYING to know if you're using G+ yet.

If you are, drop a comment and leave your G+ link.

You'll get a bunch of new adds from visitors that way, and you'll
be first to get any of my exclusive G+ content.


Part Deux -
------------

Backlinks are magical for SEO. 

There's a hot WSO going on right now, and it's so good I'll just
let the comments there do all the talking.

http://ez.com/pliggbacklinks

If you get this, be sure to email me your receipt.  I've been
working on another cool plugin that lets you automate clickbank
bonus delivery.

It's finally to the point I can share it with some private beta
groups.

Both of those are solid additions to your Profit Arsenal!

Enjoy,
Ross





WDT Media Inc., 55 Mont Royal Ouest, Montreal, Quebec H2T2S6, Canada

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7 Tips for Landing Page Greatness

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SearchEngineWatch.com
SEW Daily January 23, 2012
SEW RSS RSS Like sewatch on Facebook Like Follow @sewatch on Twitter Follow
7 Tips for Landing Page Greatness 7 Tips for Landing Page Greatness
January 23, 2012 - Creating a great landing page is a critical step in the conversion funnel. By viewing the page as a speed bump in the conversion process rather than an information dump, you'll find users will be inclined to move onto the next step.
Erez Barak  |  Print version
Is Your Facebook Ad Image Worthy of People’s Attention? Is Your Facebook Ad Image Worthy of People's Attention?
January 23, 2012 - If your Facebook ads could talk, they'd probably scream "LOOK AT ME!" But they can't, leaving it up to you to do a good job of grabbing as much attention as possible. Here are four elements to help you create visually stunning Facebook ads.
Noran El-Shinnawy  |  Print version
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Testing strategies to improve landing page effectiveness

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- How to test and optimize landing pages across your site
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Is Your Link Strategy Selfish? Is Your Link Strategy Selfish?
January 22, 2012 - The pursuit of links is far too often a highly selfish process. It's all about your target keywords, your business model, and your rankings. Getting over your selfish goals and thinking about what others want is where actual innovation comes from.
Jennifer Van Iderstyne  |  Print version
Tablet Visitors Spent 54% More Than Smartphone Visitors in 2011 Tablet Visitors Spent 54% More Than Smartphone Visitors in 2011
January 22, 2012 - The study pointed to two reasons why tablet visitors may be more valuable than those using smartphones, laptops, desktops: tablet users are more affluent than those using other devices, plus the devices may be more conducive to shopping.
ClickZ  |  Print version
 
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