7 Tips for Landing Page Greatness January 23, 2012 - Creating a great landing page is a critical step in the conversion funnel. By viewing the page as a speed bump in the conversion process rather than an information dump, you'll find users will be inclined to move onto the next step. Erez Barak | Print version
Is Your Facebook Ad Image Worthy of People's Attention? January 23, 2012 - If your Facebook ads could talk, they'd probably scream "LOOK AT ME!" But they can't, leaving it up to you to do a good job of grabbing as much attention as possible. Here are four elements to help you create visually stunning Facebook ads. Noran El-Shinnawy | Print version
Is Your Link Strategy Selfish? January 22, 2012 - The pursuit of links is far too often a highly selfish process. It's all about your target keywords, your business model, and your rankings. Getting over your selfish goals and thinking about what others want is where actual innovation comes from. Jennifer Van Iderstyne | Print version
Tablet Visitors Spent 54% More Than Smartphone Visitors in 2011 January 22, 2012 - The study pointed to two reasons why tablet visitors may be more valuable than those using smartphones, laptops, desktops: tablet users are more affluent than those using other devices, plus the devices may be more conducive to shopping. ClickZ | Print version
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