RssA3: MFS: Fellows - Which Are You?

Charlie Cook's Marketing For Success - Profit Secrets

Fellows,

"I saved hundreds of dollars doing it myself!"

That's what Dave told me when he explained how he'd spent his weekend replacing one of the wheel bearings on his aging car.

He went on to fill me in on all the details of how it'd only cost him $60 in parts. Of course it took him and his brother, an experienced mechanic most of a day and the use of a friend's fully equipped home garage to get the job done.

And if you multiplied the number of hours Dave and his brother spent, equipment used etc, the real cost would have been 2-3 times the cost of paying the local garage to do the job.

The truth is - it wasn't about the money. Dave and his brother grew up tinkering with trucks and other things mechanical, which is why for him, spending a total of 14 man hours to replace his wheel bearings was not only fun, but yes a money saver.

Dave is a do-it-yourself mechanic - for one reason - he loves getting his hands dirty and fixing machinery, especially because he spends the rest of his work week inside as a physical therapist, well, fixing people - but that's another story.

Now in business, over the years I've discovered there are two types of people. Ones who truly love marketing, writing copy, planning marketing campaigns, understand search engine marketing and more. They love learning about marketing and they are marketing do-it-yourselfers.

Do-it-yourself marketers, will spend weeks on a project and like Dave, they'll tell their friends how much money they are saving by doing it themselves. But the truth is their marketers, people who like doing it for fun - as well as for profit.

And I have to admit I'm one of these types, though as my business has grown I've moved on and don't do any of my marketing myself anymore other than quick posts like this.

But here is the shocking truth I discovered.

Hardly any business owners really like marketing. (No, I don't take it personally.)

But ask yourself:
- Do you like writing weekly articles about your business?
- Do you like working on your web site?
- Do you like coding your website for the search engines?
- Do you really like messing with social media, twitter, linkedin, facebook, youtube etc?

Be honest with yourself.

The truth is most people don't love marketing, which explains why so few business owners actually have a marketing plan, a marketing strategy and in fact do any regular marketing.

While most people like to think of themselves as do-it-yourselfers ---- the real truth is most of us prefer to have things done-for-us including our marketing.

Quick - make a decision here.

Are you someone who loves marketing and if so are you doing-it-yourself? Or are you someone who likes the idea of attracting more clients with your marketing and which you could just have it done-for-you?

If you're a true marketing do-it-yourselfer - you can find everything you need to do your marketing yourself at www.marketingforsuccess.com/store.

But if you are like 96% of business owners and would prefer to focus on working with clients, and rather have your marketing done for you, go to www.clientsdelivered.com

One more funny thought.

Imagine you're eating breakfast, and you feel something go crunch in your mouth - something you know isn't the cocoa puffs or cereal you're eating. You investigate and find you've cracked a tooth, and part of one your teeth is now in your hand, not in your mouth.

What do you do? (Keep in mind you're one of those do-it-yourselfers.)

Well you could easily go to the library and look up basic dentistry, or youtube how to repair a broken tooth. And you good order online some basic dentistry tools, Novocain and a mirror. Then you could try and repair your tooth yourself - I mean how hard could it be.

Is that what you would do?

Of course not!

You wouldn't fix your own teeth or just ignore your broken tooth - you'd have it done-for-you by your local expert in dentistry.

Get my point?

The same applies to your marketing.

Ignoring it or trying to fix it yourself is rarely the best solution.

Find out more about the done-for-you marketing services here >>

Gotta go. My new ACL is working great (no I didn't do my own knee surgery) and it's warmed up to a tropical 10 degrees, great for some skiing.

To your success,

Charlie
MarketingForSuccess

P.S. Actually there are 3 types of people: Do-it-yourselfers, people who prefer done-for-you services and then there are the do-nothing people. I trust you are one of the first two action takers.