Google’s New Page Layout Update Targets Sites With Too Many Ads

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SEW Daily January 20, 2012  RSS  Like  Follow Google's New Page Layout Update Targets Sites With Too Many Ads January 20, 2012 - Is your website ad heavy? You may be in trouble. Google has announced a new algorithm tweak that will lower the rankings of websites that Google determines is providing a bad user experience – a move Google hinted was in the works in November. Danny Goodwin  |  Print version Tools to Monitor Online Reputation Across Different Languages January 20, 2012 - The Internet has provided unprecedented opportunities and opened new markets for businesses, but misinformation and rumors can spread quickly, making reputation management extremely tricky – especially when you throw in a multilingual aspect. Christian Arno  |  Print version Google Reports Q4 2011 Earnings, $10.58 Billion in Revenue; 90M Google+ Users January 19, 2012 - Google revenues topped $10 billion for the first time, but it wasn't good enough for investors, who were let down by the numbers that came in $300 million below analyst estimates (after subtracting ad commissions). Profit grew to $2.71 billion. Danny Goodwin  |  Print version Advertisement Landing pages that propel visitors toward their goals (and yours) Testing strategies to improve landing page effectiveness This webcast and guide discuss: - How to test and optimize landing pages across your site - Using analytics and segmentation to increase relevance - How Experian increased revenue per visitor by over 200% Download now Google Protest Adds 4.5 Million SOPA Opponents January 19, 2012 - By blacking out its logo and urging its users to "Tell Congress: Please don't censor the web!" Google yesterday added 4.5 million names to a petition opposing controversial anti-piracy bills SOPA (Stop Online Piracy Act) and PIPA (Protect IP Act). Danny Goodwin  |  Print version AdWords Search and Display Networks Will Soon Get Impression Share Metrics January 19, 2012 - Google will soon add impression share metrics for its search and display networks – a long awaited addition. Impression share is the percentage of impressions you received divided by the estimated number of impressions you were eligible to receive. John Rampton  |  Print version Search Engines & Opinions: Just How Trustworthy Are Search Results? January 19, 2012 - Search results on Google, Bing, and elsewhere hold immense power and are becoming extremely influential – especially when few question the accuracy of results. Influencing public opinion can also be very lucrative. Enter SEOs to aid the cause. Peter van der Graaf  |  Print version 7 Creative Ways Your Brand Can Use Pinterest January 19, 2012 - Looking for a way to spark interest and engage with customers? Pinterest may be your solution. With a bit of creativity and research you're bound to find a way to use the new platform. Here are a few ways some brands can use Pinterest. Kaila Strong  |  Print version Why Search Marketers Must Use AdWords Ad Extensions January 19, 2012 - In the world of SEM, you have to juggle many methods to make sure a PPC account is running efficiently. Throwing Ad Extensions into that mix will add an extra edge to any PPC account. Let's review AdWords Ad Extensions and why you should use them. Dave Ragals  |  Print version Facebook Launches 60 New Timeline Apps January 19, 2012 - Facebook has just announced the launch of 60 new Open Graph apps, or apps with expanded capabilities. It's the next step in the Timeline & Open Graph evolution that began last summer at the f8 Developer's Conference. Miranda Miller  |  Print version   Special thanks to Webinars Upcoming Events Improving Your Brand's Digital Presence Through Collaborative Search and Social Efforts Tuesday, January 24, 2012 1:00pm EST / 10:00am PST Marketing & Tech Jobs in 2012: Where are They and How to Land One? Thursday, January 26, 2012 1:00pm EST / 10:00am PST Landing Pages 3.0: What's new, What's hot, What's not Wednesday, February 1, 2012 1:00pm EST / 10:00am PST Regain Control & Minimize Risk - Your Strategy for Managing Corporate Social Media Activities Wednesday, February 15, 2012 1:00pm EST / 10:00am PST SES San Diego February 9, 2012 SES London February 20-24, 2012 SES New York March 19-23, 2012 SES Shanghai April 16-18, 2012 SES Toronto June 11-13, 2012 SES San Francisco August 13-17, 2012 SES Hong Kong September 2012 SES Chicago November 12-16, 2012 SES Singapore November 2012 Featured Jobs White Papers Firebrand Talent: Web Analytics Manager £50,000 + Large Bonus + Benefits: Firebrand Talent: Web Analytics Manager required for a leading City financial traders in London for someone with strong Omniture Site Catalyst experience. London Firebrand Talent: PPC Executive – London Agency £25,000 + Bonus + Benefits: Firebrand Talent: PPC Executive required for a cool digital agency in London working on some awesome big name brands. Great career prospects on offer London, West End Firebrand Talent: Social Media Manager – Client Side £40,000 + Benefits: Firebrand Talent: Client side Social Media Manager required for a FTSE 250 listed financial traders in the heart of London's City. Incredible in-house role setting strategy and delivering campaigns London

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