Search Engines & Opinions: Just How Trustworthy Are Search Results?

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SEW Daily January 19, 2012  RSS  Like  Follow Search Engines & Opinions: Just How Trustworthy Are Search Results? January 19, 2012 - Search results on Google, Bing, and elsewhere hold immense power and are becoming extremely influential – especially when few question the accuracy of results. Influencing public opinion can also be very lucrative. Enter SEOs to aid the cause. Peter van der Graaf  |  Print version 7 Creative Ways Your Brand Can Use Pinterest January 19, 2012 - Looking for a way to spark interest and engage with customers? Pinterest may be your solution. With a bit of creativity and research you're bound to find a way to use the new platform. Here are a few ways some brands can use Pinterest. Kaila Strong  |  Print version Why Search Marketers Must Use AdWords Ad Extensions January 19, 2012 - In the world of SEM, you have to juggle many methods to make sure a PPC account is running efficiently. Throwing Ad Extensions into that mix will add an extra edge to any PPC account. Let's review AdWords Ad Extensions and why you should use them. Dave Ragals  |  Print version Facebook Launches 60 New Timeline Apps January 19, 2012 - Facebook has just announced the launch of 60 new Open Graph apps, or apps with expanded capabilities. It's the next step in the Timeline & Open Graph evolution that began last summer at the f8 Developer's Conference. Miranda Miller  |  Print version Advertisement Landing pages that propel visitors toward their goals (and yours) Testing strategies to improve landing page effectiveness This webcast and guide discuss: - How to test and optimize landing pages across your site - Using analytics and segmentation to increase relevance - How Experian increased revenue per visitor by over 200% Download now SOPA Explained: Why It's Bad for the Web & How to #StopSOPA January 18, 2012 - Rep. Lamar Smith promises to revive the SOPA bill in February. Here's what has happened to date, who created the piracy problem, how SOPA affects marketers and website owners, where we are now, and how you can join the #StopSOPA movement. Miranda Miller  |  Print version Marty Weintraub to Keynote at SES Accelerator in San Diego January 18, 2012 - The SES Conference & Expo will hold a one-day event in San Diego, the SES Search and Social Accelerator, from 8:30 a.m. to 6:30 p.m. on Thursday, Feb. 9. Learn from top experts in sessions covering the latest in search, social, and analytics. Greg Jarboe  |  Print version Average Viewer Watched 23.2 Hours of Online Video Content in December January 18, 2012 - According to comScore, 182 million U.S. Internet users watched online video content in December 2011 for an average of 23.2 hours per viewer. The amount of time spent viewing videos has increased 58.9 percent in the past 12 months. Greg Jarboe  |  Print version Google's Call to Action: Tell Congress to Vote NO on #SOPA January 18, 2012 - To call attention to two bills that would result in massive web censorship and hurt American businesses, Google today has carried through on its promise to protest SOPA and PIPA by blacking out its logo and urging a call to action. Danny Goodwin  |  Print version 5 Local-Mobile Recommendations for the Pay Per Call Comeback January 18, 2012 - With increasing mobile adoption among consumers and advertisers alike, advertisers and publishers have a renewed opportunity to leverage pay per call and ensure a sound local mobile strategy for attracting and retaining targeted mobile customers. Bill Dinan  |  Print version 5 Things That Haven't Changed Online Since 1997 & 5 Lessons for Marketers January 18, 2012 - Things have evolved and changed, but the Internet is the same as it always was and is a society evolving. Facebook is the new portal, Google is the new AOL, Twitter is the new chat room, forums still rule, and search engines will never be perfect. Sarah Carling  |  Print version 10 Elements of a Perfectly Optimized Page January 18, 2012 - One area that search engines have made a number of significant advancements in recent years is in how they evaluate content on a website. So what does a perfectly optimized page look like in 2012? Let's look at 10 elements. Gareth Owen  |  Print version   Special thanks to Webinars Upcoming Events Improving Your Brand's Digital Presence Through Collaborative Search and Social Efforts Tuesday, January 24, 2012 1:00pm EST / 10:00am PST Marketing & Tech Jobs in 2012: Where are They and How to Land One? Thursday, January 26, 2012 1:00pm EST / 10:00am PST Landing Pages 3.0: What's new, What's hot, What's not Wednesday, February 1, 2012 1:00pm EST / 10:00am PST Regain Control & Minimize Risk - Your Strategy for Managing Corporate Social Media Activities Wednesday, February 15, 2012 1:00pm EST / 10:00am PST SES San Diego February 9, 2012 SES London February 20-24, 2012 SES New York March 19-23, 2012 SES Shanghai April 16-18, 2012 SES Toronto June 11-13, 2012 SES San Francisco August 13-17, 2012 SES Hong Kong September 2012 SES Chicago November 12-16, 2012 SES Singapore November 2012 Featured Jobs White Papers Firebrand Talent: Web Analytics Manager £50,000 + Large Bonus + Benefits: Firebrand Talent: Web Analytics Manager required for a leading City financial traders in London for someone with strong Omniture Site Catalyst experience. London Apartment Services Group: Advertising Sales Reps Needed Commission: Apartment Services Group: Great Advertising Sales opportunity with fast growing young company DC Metro Area, Northern Virginia, Reno and Denver Firebrand Talent: PPC Executive – London Agency £25,000 + Bonus + Benefits: Firebrand Talent: PPC Executive required for a cool digital agency in London working on some awesome big name brands. Great career prospects on offer London, West End

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