Real time data. Personalization. Hyper targeting. Starting about six months ago these buzzwords began getting a lot of play from early adopters in online marketing. A personalized experience, goes the rationale, offers consumers more of what they want right now rather than what they searched for a few months ago. A new suite of tools from Monetate trades on the personalization factor.
When social marketing company Wildfire Interactive surveyed 700 marketers across the globe 97% said that social media was of benefit to their business and many intend to increase spending on the channel over the coming year.
With all the talk recently about The Cloud and how businesses are using cloud tactics to help remote salespeople or to conduct webinars or to house online presentations some smaller businesses, specifically merchants, may be wondering how the cloud can help them. I recently talked with the COO of Transverse about what the cloud can offer SMBs.
With all the talk of m:commerce and social commerce the buzz with international expansion has died off a bit. But the release of one new platform may have more etailers looking harder at online storefronts that can serve an international audience.
Tablet users are spending more via e-commerce websites than their smartphone and PC using counterparts, according to a new report from Adobe Systems, and retailers should take steps to identify these segments and target them directly.
A milestone in digital ad spend will be passed this year, according to a new forecast from eMarketer, when online ad spend in the U.S. exceeds that of print ads in newspapers and magazines combined.
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