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Forward to a Friend Youʼre receiving this email because of your relationship with Windmill Networking, your source for information on Social Media Strategy for Businesses & Professionals published by Neal Schaffer. Should you feel that you received this in error, please click Unsubscribe January 23, 2011 - Windmill Networking Newsletter
Greetings
2012 has begun, and without a doubt Google+ is the talk of the town. While Facebook, Twitter, and LinkedIn continue to grow in size and importance,
it is imperative that your business at least create a Business Page on Google+ for many reasons. I expect to see Google+ rise in users this year (last year I predicted 100 million by year end, and it is estimated that they are currently at 90+ million) as well as actual engagement as more an more G+ conversations appear in Google search results.
On the other hand, there is a new social networking website which is starting to gain some steam: Pinterest. I was skeptical about Pinterest, but after receiving an invite and trying it out, I can see how it is addicting and appealing to many. If you are looking to try it out and need an invite,
please let me know by clicking here.
Finally, as social media for business becomes more known as merely "social business," I continue to ramp up the content on Windmill Networking by being host to a number of hand-picked bloggers that provide excellent content, insight, and perspective (if you want to be considered, please see below). In addition to the topics I mentioned before, I am happy to announce that I have signed on bloggers that will be providing guidance in these additional areas:
- Social Media for the Hospitality Industry
- Social Media for Startups
- Social Media and Relationship Marketing
- Google+
- Social Media and Marketing Automation
- Social Media MBA
- Social Business Trends
If you haven't visited the
Windmill Networking blog recenty, you owe it to yourself to get reacquainted!
If you are interested in becoming a monthly blog contributor, please fill out the form here.
Top 10 Social Media Events to Attend in 2012
I often get asked by businesses and professionals what social media events they can attend to learn about cutting-edge tools, best practives, get up-to-speed, or network with their social media peers. I decided to, based on my own experience, provide everyone an authoritative list that I recommend you attend if you have the budget and time. A disclaimer to my global readers: Since I have yet to attend a social media conference outside of the US, I can only talk about my experience here, but please let me know which non-American social media events you recommend, and I will be happy to blog about them at a future date.
Please read the entire list of events here.
TOMORROW! Twitter for Business Webinar
A lot of you know that I have been spending time writing my 1st Twitter book, "Understanding, Leveraging and Maximizing Twitter." I am starting to preview content from that upcoming book in speeches nationwide, and now I am happy to announce a new dedicated Twitter for Business webinar
TOMORROW on
January 24, 2012.
How can a platform that is seemingly so simple be so confusing to many? Why are brands embracing Twitter and what are they doing with the platform?
For those who are still doubting why marketers should use Twitter, or those who want to know how to take their Twitter marketing to the next level, this webinar will provide insight and answers. I will provide a step-by-step guide to best maximize Twitter for business. In this 90 minute teleseminar you will learn:
- What opportunities Twitter provides to business.
- How Twitter is staring to permeate corporate organizations.
- How to create a Twitter strategy.
- How to integrate Twitter into your marketing mix.
- Twitter business case studies and how they apply to your business.
- Recommended Twitter tools to make your tweeting more efficient.
- Everything you always wanted to know about hashtags, Twitter chats and how to gain more followers
Please click here to find out more about and register for this webinar.
Free Book Samples
If you were a member of this list and were not able to download free samples of my two LinkedIn books, they are available for immediate download here by clicking the following links:
Maximizing LinkedIn for Sales and Social Media Marketing
Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn
The Definitive Guide to Integrating Social Media and Email, find out how to: Discover where your social media audience is, use social networks to grow your email list, use email to grow social followers and expand your reach, develop the right content approach for each channel, tie it all together for integrated campaigns, and monitor metrics and measure results. Start making email and social media complementary marketing channels, and boost your campaign ROI.
"Become A Social CMO. CMOs Must Experience Social Networking To Lead The Brand Experience" CMOs indicate that, in the age of the customer, collaboration and influence through social networking will have the biggest impact on their organizations in the next three to five years. However, only 16% of CMOs think that it's necessary to become proficient at social media themselves to be successful leaders. Forrester believes that CMOs who personally participate in social media will be better at leading the new brand experience, and leading a new generation of cross-functional marketing organizations.
"How to Master Facebook Marketing in 10 Days" Whether it's Facebook's complexity or simplicity that has you stymied, if you put in just a little effort-- for 10 days--you can boost your Facebook interactions by 10, 20, even 30 percent or more. In this eBook you'll learn how to: Evaluate successful Facebook pages, understand Facebook best practices, speak Facebook-ese, create custom Welcome Pages, create a content calendar, understand Edge Rank and the art of engagement, put on a show, create a contest, run a targeted ad campaign, and use Facebook's analytics package 'Insights.' Start garnering fans and customers who will spend real money as a result of your social marketing magic.
Looking for more free resources? Click here to find them!
10 January Social Media Reads
Some recent posts from the blogosphere that you want to make sure you check out for a balanced look at social media.
3 Reasons Gogle+ is Not a Social Network - Great post with some insghtful advice as to how we can better create our G+ strategy.
Google+ for SEO? Don't Focus on Your Brand Page! - Excellent advice on how to get better SEO with Google+, by encouraging others to share your content.
3 Metrics that will Change the Way You Market on Facebook - Just in case you didn't read this great Mashable post from Amy Porterfield, one of the emerging authorities on Facebook marketing.
Are We That Obsessed with Facebook? - An excellent infographic with a lot of tweetable data as to how we use Facebook.
Twitter Neards the 500 Million Mark, but How Many of them Have Flown the Coop? - Interesting analysis of the current state of Twitter, including insightful data.
50 Best Twitter Chats for Business Students - If you've never been on a Twitter chat, or are looking for new ones to try out, check out this comprehensive list.
40+ Social Media Dashboard Tools for Tracking Stuff - Looking for new social media tools to experiment with? Look no further!
Is Social Media a Waste of Time? - A great infographic with insightful data as to what we are all doing spending all of this time in social media.
SOPA Blackout: How to Backup Your Social Media Account Data - SOPA may be a thing of the past, but we should always be concerned about backing up our personal data on social media websites.
Twitter, Facebook, and the Social Media Lifecycle - Another excellent infographic, this time with great social media marketing data.
Thank you for making it to the bottom of this newsletter! If I can ever be of any help to you, do not hesitate to reach out to me!
Best regards,
Neal Schaffer
http://windmillnetworking.com 
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